Acquire users through participation,
not just promotion
Build referral loops that compound, viral mechanics that spread, onboarding missions that activate, and social moments that recruit, all from one platform.
The acquisition gap
Paid ads are getting more expensive. Organic is slower than your growth targets. And most teams keep pouring budget into channels with diminishing returns, while ignoring the most powerful growth engine they already have: their users.
CAC keeps rising across every paid channel
Users sign up but never reach their first meaningful action
Referral programs feel generic and get ignored within weeks
No viral loop, every user acquired is a one-time event
Meanwhile, a single activated user with a referral program can bring in 2-5 new users at near-zero marginal cost, if you give them the right mechanics.
How growth loops compound
Each user you acquire becomes a potential acquisition channel. When the loop closes, every generation funds the next, and your cost per user drops with every cycle.
Traditional acquisition: $8-15 per user. Referral loops: $0.50-2.00 per user after the first generation.
Four growth programs, one platform
Each playbook is a complete program, not just a feature. Pick the one that fits your growth bottleneck, or combine them.
Referral Programs
Viral invite & earn mechanicsUse when
- You have an existing user base to activate
- Acquisition cost from paid channels keeps rising
- You want users to become growth channels themselves
Viral Campaigns
Shareable social campaignsUse when
- You want an engagement moment that spreads organically
- Social sharing is central to your distribution strategy
- You need branded content your audience generates for you
User Onboarding
Mission-based activation flowsUse when
- Users sign up but don't reach their first key action
- Time-to-value is too long and drop-off is high
- You need a structured path that rewards progress
Social Engagement
Community-driven growthUse when
- You want users to bring other users through participation
- Community content and UGC are part of your brand
- You're building a product where network effects matter
When to use what
Not every growth motion fits every stage. Here is how to match the right playbook to your current bottleneck.
Best for existing user bases where you can offer earn mechanics, cash, credits, or perks. Works well when users already see value and just need a reason to share.
Signals
- You have >500 active users
- CAC from paid is over $20
- LTV justifies a referral reward
Best for social-first brands with a shareable moment, a launch, a game, a quiz outcome. Drives top-of-funnel awareness at near-zero marginal cost.
Signals
- You have a launch or seasonal moment
- Your audience is active on social
- You want brand content that travels
Best when activation is the growth bottleneck. Mission-based flows reduce time-to-value by guiding users through key actions with rewards along the way.
Signals
- Activation rate is below 40%
- Day-7 retention is weak
- New users don't reach core feature
Best for community-led products. Turn participation, answers, posts, votes, into growth drivers. Network effects compound when sharing is built into the experience.
Signals
- Community is core to your product
- UGC and peer validation matter
- You're building long-term network density
Everything a growth loop needs
You don't have to stitch together five different tools. Every primitive is built in.
Turn every user into a growth channel
Multi-tier referral tracking, unique invite links, and conversion attribution, all configurable without code.
Make every share count
One-line share triggers for web and mobile. Pre-built social card templates and click-through tracking per engagement.
Activate users before they drop off
Step-based activation journeys with checkpoints, progress milestones, and unlocking rewards.
Measure what matters
Viral coefficient tracking, referral funnel drop-off, activation rate by cohort, and campaign ROI, all out of the box.
See playbooks in action
Five acquisition mechanics built for modern growth, referrals, quiz funnels, social sharing, contests, and onboarding missions that compound with every participant.
Refer & Earn
Every participant becomes an acquisition channel. Users share a personal invite link and earn rewards when friends join. A self-compounding viral loop, your best customers recruiting the next cohort, automatically.
Ready to build growth loops?
Start with any playbook. Your first referral program, onboarding mission, or viral campaign can be live in under an hour, no engineering required.