BricqsBricqs
Growth

Turn Customers Into Your Best Sales Channel

Launch referral programs that reward both advocates and their friends. Built-in fraud detection, two-sided incentives, and milestone-based leaderboards keep growth honest and scalable.

Referral Pipeline

Shared link1,240
Clicked847
Signed up312
Converted186

Top Advocate

PK

Priya K.

42 referrals

1
2
3
4
5
%
Both-sided rewardAdvocate + Friend get 20% off

Fraud Guard

Self-referrals blocked24
Duplicate IPs flagged8
How it works

How referral programs work

Share your link
One tap to share everywhere
Your referral link
bricqs.link/r/priya-k
Copy
WhatsApp
Email
Twitter
SMS
Link copied
Ready to share
Step 01

Turn users into advocates

Each user gets a referral identity, unique link, QR code, and shareable profile. One-tap sharing across WhatsApp, email, SMS, and social platforms. Leaderboards and status badges make sharing feel rewarding from day one.

Referral Pipeline
Link shared48
Clicked31
Signed up12
Recent signups
AM
Arjun M.
2 min ago
SL
Sarah L.
15 min ago
JT
James T.
1 hr ago
New signup!
Via Priya's link
Conversion rate
25%
Auto-tracked
Step 02

Drive high-intent conversions

Track real actions, signups, purchases, KYC completions, subscriptions. Two-sided incentives give both advocate and friend a reason to act. Real-time attribution means no disputes, no lost referrals.

Both sides rewarded
Automatic delivery
Advocate
PK
Priya K.
20% off
Next purchase
New Friend
AM
Arjun M.
15% off
First order
Fraud protection active
Self-referrals blocked, duplicate IPs flagged
Both rewards delivered
Step 03

Scale with loops that compound

Escalating milestones, tier rewards, and competitive leaderboards keep advocates active long after the first referral. Fraud protection ensures every payout goes to real growth. Each generation funds the next.

Capabilities

What you can build

Each capability works standalone or combines with others for compound impact.

01

No lost referrals

Know exactly who drove each conversion. Unique links, server-side verification, and real-time attribution mean every share, click, and signup is accounted for.

Referral Pipeline

Link shared1,240
Clicked847
Signed up312
Converted186
Accurate attribution, no disputes, no manual reconciliation
02

Lower acquisition cost

Control reward economics at every conversion stage. Two-sided incentives give both advocate and friend a reason to act, so you pay only for real results.

Both-Sided Reward

Advocate
20%
off next order
Friend
15%
first purchase
Auto-delivered on conversion
Referral users convert at higher rates than paid channels
03

Higher participation

Leaderboards, friend-group competitions, and weekly resets create social pressure that drives repeat sharing. Top advocates become your growth engine.

Top Referrers

Live
1
Priya K.42
2
James T.38
3
Sarah M.31
Weekly reset6d left
Top referrers drive the majority of new signups
04

Compounding growth

Escalating milestones at 3, 10, 25, and 50 referrals keep advocates motivated beyond the first invite. Each generation of users brings the next.

Milestones

3 referrals
Bronze badge
10 referrals
20% coupon
25 referrals
Gold tier
50 referrals
VIP access
10 / 25 referrals40%
Multi-tier progression drives sustained referral activity
Proven playbooks

How teams use referral programs

Real campaigns across industries, each one showing the outcome, not just the setup.

SaaS
SaaS Free-to-Paid Conversion
app.io/invite/sarahCopy
Referral status
A
Alex M.Trial started
P
Priya K.Converted to paid
J
James T.Invite sent
+1 month free earned
Start Campaign
SaaS

SaaS Free-to-Paid Conversion

A B2B SaaS company rewards users who invite teammates with extended trial days and premium feature unlocks. Referred teammates get a 20% discount on their first annual plan.

Key capabilities
Unique referral links with custom brandingAutomated trial extension on conversionTeam-level referral progress tracking
Try this campaign
Built in

Everything you need

Unique referral links and QR codesTwo-sided configurable rewardsReal-time fraud detection and velocity checksReferral milestone progressionPublic and private leaderboardsMulti-channel sharing (WhatsApp, email, SMS, social)Webhook notifications on conversion eventsCSV export and analytics dashboard
Is this right for you?

When to use referral programs

Great fit when

Users already love your product and would recommend it
Customer acquisition cost from paid channels keeps rising
You want a scalable channel that compounds over time
You have an existing user base to activate as advocates
-

Not ideal when

-
You haven't found product-market fit yet
-
Users don't have a natural reason to invite others
-
Your product is a one-time purchase with no ongoing value
-
You need results in days, not weeks (referrals compound over time)

Ready to build referral programs?

Launch your first engagement in minutes. No code required.

Deep Dive

Why most referral programs fail, and how to fix yours

0.3Average secondary referral rate needed to achieve compounding growth
1
The Problem

The average referral program has a participation rate below 2%.

Not because customers don’t like the product, because the referral experience is buried in a settings menu, requires too many steps, and offers a reward that doesn’t match the effort of convincing a friend. The programs that reach 15-30% participation rates share three traits: the referral prompt appears at the moment of highest satisfaction (after a successful purchase, after achieving a milestone), the sharing mechanism requires one tap, and both sides receive meaningful value.

2
The System

The structural mistake most companies make is treating referrals as a feature rather than a system.

A referral link on a settings page is a feature. A referral program with tiered rewards that increase with each successful invite, a leaderboard that recognizes top referrers, and milestone bonuses at 3, 10, and 25 referrals is a system. Features get ignored. Systems create behavior change.

3
The Result

The compounding math is what makes referral systems transformative.

If each referred user refers 0.3 additional users on average, your effective CAC drops by 23% in the first month and 40% by month three. The initial investment in building the referral infrastructure pays for itself within a single growth cycle, and every subsequent cycle is pure margin improvement.

Frequently asked questions