BricqsBricqs
Growth

Turn Customers Into Your Best Sales Channel

Gamified referral incentives with fraud protection

Launch referral programs that reward both advocates and their friends. Built-in fraud detection, two-sided incentives, and milestone-based leaderboards keep growth honest and scalable.

Referral Pipeline

Shared link1,240
Clicked847
Signed up312
Converted186

Top Advocate

PK

Priya K.

42 referrals

1
2
3
4
5
%
Both-sided rewardAdvocate + Friend get 20% off

Fraud Guard

Self-referrals blocked24
Duplicate IPs flagged8
The Problem

Why organic growth stalls without structure

Unstructured referral efforts leak revenue through fraud, drop-off, and misaligned incentives.

Customers who love your product rarely refer it because there is no structured incentive or reminder to do so.
Manual referral tracking through spreadsheets and coupon codes leads to lost attributions and disputed rewards.
Single-sided rewards only motivate the referrer, leaving the referred friend with no reason to convert quickly.
Fraud and self-referral abuse erode program economics, making leadership sceptical about continued investment.
Without visible progress and social proof, referral programs lose momentum after the initial launch excitement fades.
Program design

How Bricqs solves it

Built-in capabilities that make referral programs successful.

01

End-to-End Referral Tracking

Every share, click, signup, and conversion is attributed to the correct referrer through unique links and server-side verification. No more lost referrals or disputed claims.

95% attribution accuracy, eliminating manual reconciliation entirely
02

Two-Sided Reward Mechanics

Configure independent rewards for referrer and referee at each conversion stage. Points, coupons, tier upgrades, or physical rewards can be mixed to optimise cost-per-acquisition.

55% lower customer acquisition cost compared to paid channels
03

Referral Leaderboards

Public and friend-group leaderboards create healthy competition among your top advocates. Weekly resets and seasonal themes keep the race fresh.

Top 10% of referrers drive 60% of total referred signups
04

Milestone-Based Progression

Unlock escalating rewards at 3, 10, 25, and 50 referrals. Milestone badges and tier jumps provide long-term motivation beyond the first referral.

3.2x more referrals per advocate compared to flat-reward programs

Three steps to launch

From setup to live engagement in minutes.

01

Share

Each participant gets a unique referral link and shareable card. One-tap sharing to WhatsApp, email, SMS, and social platforms.

QR codes for in-person sharing.

02

Convert

When a friend clicks the link and completes your qualifying action (signup, purchase, subscription), both parties are notified and their progress updates in real time.

03

Reward

Rewards are issued instantly or upon milestone completion. Fraud checks run automatically before any payout.

Advocates see their updated leaderboard rank and next milestone target.

Example scenarios

How teams use referral programs

SaaS

SaaS Free-to-Paid Conversion

A B2B SaaS company rewards users who invite teammates with extended trial days and premium feature unlocks. Referred teammates get a 20% discount on their first annual plan.

01

Share Link

Unique referral link shared via email or Slack

Referral Link

app.acme.io/ref/k8x2m
Copy
Email
Slack
LinkedIn
3 channels active
02

Track Trials

Monitor trial extensions earned per referral

Trial Extensions

Jordan M.Signed up+7d
Casey L.Activated+7d
Riley T.Pending--
Your trial+14 days added
03

Team Discount

Teammates get 25% off when they convert

Two-Sided Reward

25%

friend gets

+

$50

you earn

38%

conv. rate

$2.4K

credited

04

Leaderboard

Team leaderboard ranks top referrers

Team Board

1Engineering24
2Sales18
3You (Design)12

Updated hourly

05

Analytics

Track referral pipeline and conversion rates

Referral Funnel

Clicks1,247
Signups486
Paid142
CAC savings-62%

Key Capabilities

Unique referral links with custom brandingAutomated trial extension on conversionTeam-level referral progress tracking
Use this section to understand the kinds of programs teams launch with this use case.
Platform Features

Everything you need for referral programs

Purpose-built tools that make launching and scaling referral programs simple.

Unique referral links and QR codes
Two-sided configurable rewards
Real-time fraud detection and velocity checks
Referral milestone progression
Public and private leaderboards
Multi-channel sharing (WhatsApp, email, SMS, social)
Webhook notifications on conversion events
CSV export and analytics dashboard

Referral Pipeline

Shared link1,240
Clicked847
Signed up312
Converted186

Top Advocate

PK

Priya K.

42 referrals

1
2
3
4
5
%
Both-sided rewardAdvocate + Friend get 20% off

Fraud Guard

Self-referrals blocked24
Duplicate IPs flagged8

Frequently asked questions

How do you prevent referral fraud and self-referrals?

Bricqs uses device fingerprinting, IP analysis, email domain matching, and velocity checks to detect self-referrals, fake accounts, and abuse rings. Suspicious referrals are flagged for review before rewards are issued, and repeat offenders are automatically disqualified.

Can I run a referral program alongside an existing loyalty program?

Yes. Referral points and loyalty points share the same ledger, so advocates earn loyalty credit for every referral. You can also trigger tier upgrades or badge awards when referral milestones are reached.

What referral reward types are supported?

You can reward with points, coupons, vouchers, digital codes, physical gifts, tier upgrades, or points multipliers. Each reward type can be configured independently for the referrer and the referee, and you can set different rewards for different milestones.

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed