Build Campaigns People Want to Share
Design interactive experiences with built-in virality mechanics. Share gates, social proof counters, and competitive sharing incentives turn every participant into a distribution channel.
Viral Spread
Share Channels
Viral K-Factor
2.4
Total Reach
28.5K
How viral campaigns work
Engage
Participants land on an interactive campaign microsite with games, quizzes, or challenges. The experience is designed to create a shareable moment, whether that is a quiz result, a high score, or a personality match.
Share
At the moment of peak engagement, a contextual share prompt appears with a pre-composed message and the user's personalized result. Sharing unlocks bonus rewards or additional attempts.
Amplify
Shared links bring friends into the same experience with the sharer's name and result visible. Competitive framing (can you beat my score?) drives second-generation participation.
What you can build
Each capability works standalone or combines with others for compound impact.
Share-Gated Rewards
Lock bonus content, extra spins, or premium rewards behind a verified share action. Users must genuinely share to unlock, creating authentic distribution rather than forced clicks.
Tracking
Social Proof Engine
Live participant counters, recent-activity feeds, and friend-of-friend notifications create FOMO and social validation. Users see real-time proof that others are participating.
Rewards
Competitive Sharing Leaderboards
Rank participants by how many friends they bring in. Top sharers earn exclusive rewards, creating a game-within-a-game that amplifies distribution exponentially.
Leaderboard
Cross-Platform Attribution
Unique short links with embedded UTM parameters track shares across WhatsApp, Instagram, TikTok, email, and SMS. Server-side attribution connects the chain even across browser switches.
Progress
How teams use viral campaigns
Real campaigns across industries, each one showing the outcome, not just the setup.
Brand Activation Launch
A beverage brand launches a personality quiz tied to their product range. Users share their result card on Instagram Stories, and each verified share earns an extra entry into a prize draw.
Everything you need
When to use viral campaigns
Great fit when
Not ideal when
Ready to build viral campaigns?
Launch your first engagement in minutes. No code required.
The anatomy of campaigns that spread without paid distribution
Virality is not luck, it is architecture.
Every engagement that achieves organic spread shares a structural property: the act of sharing IS the engagement, not a separate step after it. When a user completes a personality quiz and sees ‘You are a Strategic Thinker, share to see how your friends compare,’ the share is a natural extension of the experience. When an engagement adds a share button to a thank-you page, it is asking for a favor. The first approach generates 8-12x more shares than the second.
The second structural requirement is that the shared content must be independently valuable to the recipient.
A referral link that says ‘Join and get 10% off’ is transactional, it only appeals to people already considering the product. A shared quiz result that says ‘I scored 9/10 on the 90s Music Challenge, can you beat me?’ is a social challenge that appeals to anyone with an opinion about music. The product becomes the vehicle, not the message.
Campaign timing amplifies or kills virality.
Launching a shareable campaign on a Tuesday morning when your audience is at work produces fundamentally different results than launching on a Friday evening when social sharing peaks. The same campaign architecture can see 3-5x variation in viral coefficient purely based on launch timing and the cultural moment it connects to.