Onboard Users Like a Game, Not a Chore
Replace boring setup wizards with mission-based onboarding that guides users to their aha moment. Progress bars, milestone rewards, and guided journeys make first-run experiences engaging and completable.
Onboarding Flow
Progress
3 of 5 complete
Next Reward
Welcome Badge
Complete 2 more steps
How user onboarding work
Define Missions
Create onboarding missions in the builder with objectives, point values, and milestone rewards. Assign missions to user segments or let users choose their path.
Guide and Track
Users see their mission dashboard with clear next steps. Each completed action triggers a celebratory moment and updates their progress. Analytics show you where users stall.
Reward and Retain
Milestone completions award badges, points, or feature unlocks. An onboarding summary email celebrates their achievements and suggests their next engagement goal.
What you can build
Each capability works standalone or combines with others for compound impact.
Mission-Based Onboarding
Break onboarding into themed missions with clear objectives: 'Set Up Your Workspace', 'Invite Your First Teammate', 'Complete Your First Project'. Each mission has a visible reward waiting at completion.
Tracking
Progress Tracking and Visualization
A persistent progress bar and step counter shows users exactly where they are and how close they are to the next reward. Partial progress is saved and celebrated.
Rewards
Milestone Rewards
Award badges, unlock premium features, or grant bonus credits at each onboarding milestone. The reward matches the effort: small rewards for profile completion, bigger rewards for first meaningful action.
Leaderboard
Guided Journey Branching
Different user personas see different onboarding paths based on their role, use case, or signup source. A marketer sees marketing missions; a developer sees API-first missions.
Progress
How teams use user onboarding
Real campaigns across industries, each one showing the outcome, not just the setup.
SaaS Product Activation
A project management tool guides new users through creating their first board, inviting a teammate, and completing a task. Each step earns points toward a premium template pack unlock.
Everything you need
When to use user onboarding
Great fit when
Not ideal when
Ready to build user onboarding?
Launch your first engagement in minutes. No code required.
The first 48 hours determine whether a user stays for 6 months
User onboarding has a cruel arithmetic: 60-80% of users who sign up for a product never complete setup.
Of those who do, only 40% reach the activation milestone that predicts long-term retention. The result is that less than 20% of acquired users become actual users. Every improvement in this funnel has a direct multiplier effect on the entire business, a 10% improvement in activation is worth more than a 10% improvement in acquisition because it compounds with every cohort.
The mistake most onboarding flows make is treating setup as a checklist to get through rather than an experience to enjoy.
When onboarding feels like form-filling and configuration, users complete the minimum and disengage. When onboarding is structured as a mission with clear milestones, visible progress, and rewards at each stage, users complete more steps and explore features they would otherwise ignore. The same setup tasks, profile completion, first project creation, team invite, feel different when they are framed as achievements rather than requirements.
The most effective onboarding programs use progressive disclosure powered by branching logic.
A new user who indicates they are a marketer sees different missions than one who identifies as a developer. This personalization reduces the total number of steps each user sees while increasing relevance, resulting in 35-50% higher completion rates compared to one-size-fits-all onboarding sequences.