BricqsBricqs
Product Engagement

Onboard Users Like a Game, Not a Chore

Turn onboarding into missions and milestones

Replace boring setup wizards with mission-based onboarding that guides users to their aha moment. Progress bars, milestone rewards, and guided journeys make first-run experiences engaging and completable.

Onboarding Flow

Create account+25
Complete profile+25
First quiz+50
4
Invite teammate
5
Earn first badge

Progress

60%

3 of 5 complete

Next Reward

Welcome Badge

Complete 2 more steps

The Problem

Why most onboarding flows lose users

Static setup wizards treat onboarding as a checklist, not a journey to the aha moment.

Over 60% of users who sign up for a SaaS product never complete the setup flow, leaving before experiencing core value.
Static checklists and tooltip tours feel like homework and provide no emotional payoff for completing each step.
Product teams have no visibility into which onboarding steps cause drop-offs or which user segments struggle most.
Users who skip onboarding become low-engagement accounts that churn within 30 days, wasting acquisition spend.
Complex products with multiple features overwhelm new users because there is no progressive disclosure or prioritized guidance.
Program design

How Bricqs solves it

Built-in capabilities that make user onboarding successful.

01

Mission-Based Onboarding

Break onboarding into themed missions with clear objectives: 'Set Up Your Workspace', 'Invite Your First Teammate', 'Complete Your First Project'. Each mission has a visible reward waiting at completion.

78% onboarding completion rate, up from an industry average of 35%
02

Progress Tracking and Visualization

A persistent progress bar and step counter shows users exactly where they are and how close they are to the next reward. Partial progress is saved and celebrated.

Users who see progress visualization are 2.4x more likely to complete onboarding
03

Milestone Rewards

Award badges, unlock premium features, or grant bonus credits at each onboarding milestone. The reward matches the effort: small rewards for profile completion, bigger rewards for first meaningful action.

3.1x higher 7-day retention for users who earn their first onboarding badge
04

Guided Journey Branching

Different user personas see different onboarding paths based on their role, use case, or signup source. A marketer sees marketing missions; a developer sees API-first missions.

40% faster time-to-value with persona-based onboarding versus one-size-fits-all

Three steps to launch

From setup to live engagement in minutes.

01

Define Missions

Create onboarding missions in the builder with objectives, point values, and milestone rewards.

Assign missions to user segments or let users choose their path.

02

Guide and Track

Users see their mission dashboard with clear next steps. Each completed action triggers a celebratory moment and updates their progress.

Analytics show you where users stall.

03

Reward and Retain

Milestone completions award badges, points, or feature unlocks.

An onboarding summary email celebrates their achievements and suggests their next engagement goal.

Example scenarios

How teams use user onboarding

SaaS

SaaS Product Activation

A project management tool guides new users through creating their first board, inviting a teammate, and completing a task. Each step earns points toward a premium template pack unlock.

01

Map Journey

Define 4-6 steps from signup to aha moment

Activation Steps

Create project
Invite teammate
First task
4/6
02

Onboard Form

Capture role and use case in 3 fields

Profile Setup

Name
Role
Use case
+10 pts on submit
03

Earn Badges

Milestone badges for each completed step

Badges Earned

Profile CompleteEarned
First ProjectEarned
Team PlayerEarned
Power UserLocked

3/4

earned

75%

complete

04

Unlock Reward

Premium templates unlock at full activation

Reward Unlocked

Pro Templates

12 premium layouts

Activation100%
Trial extended+14 days
05

Track Drop-offs

Monitor per-step completion and recover stalls

Step Funnel

Profile
94%
1st Project
72%
Invite
48%
Auto-nudge at 24h stall

Key Capabilities

Step-by-step mission progress barFeature unlock on milestone completionTeammate invite tracking integration
Use this section to understand the kinds of programs teams launch with this use case.
Platform Features

Everything you need for user onboarding

Purpose-built tools that make launching and scaling user onboarding simple.

Visual mission builder with drag-and-drop objectives
Persistent progress bar and step counter
Persona-based journey branching
Milestone badges and reward triggers
Automated reminder emails for stalled users
Onboarding funnel analytics with drop-off detection
A/B testing for mission order and reward values
Embeddable onboarding widget for any product

Onboarding Flow

Create account+25
Complete profile+25
First quiz+50
4
Invite teammate
5
Earn first badge

Progress

60%

3 of 5 complete

Next Reward

Welcome Badge

Complete 2 more steps

Frequently asked questions

Can gamified onboarding work for complex enterprise products?

Yes. Enterprise onboarding benefits most from mission-based design because complex products have more steps and higher drop-off risk. Role-based branching ensures each user type sees relevant missions, and team-level progress tracking lets managers monitor adoption.

How do you avoid gamification feeling childish for professional users?

The design is fully customizable. For professional audiences, use subtle progress indicators, achievement unlocks (like premium feature access), and career-relevant language. Avoid cartoon badges and focus on value-based rewards that professionals actually want.

Can onboarding missions trigger actions in our product via API?

Yes. Bricqs fires webhooks on every mission completion and milestone event. You can also use the event ingestion API to report product-side actions back to Bricqs, keeping the onboarding state synchronized with actual product usage.

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed