BricqsBricqs
Analytics & Insights

Measure engagement that drives real outcomes.

Campaign analytics, retention cohorts, and funnel breakdowns that connect engagement mechanics to business outcomes.

Purpose-built dashboards that show which mechanics drive retention, where users drop off, and how engagement converts to revenue.

12.4K

DAU

+18%

67%

Retention

+5.2%

4.8m

Avg Session

+12%

$34K

Revenue

+23%

Engagement Funnel

Visited100%
Started72%
Completed48%
Converted31%

+47% Retention

vs. last quarter

Top Mechanics

Spin Wheel34%
Quiz28%
Streak22%

Everything you need to drive engagement

Points, streaks, leaderboards, challenges, rewards, and progress tracking — all built in and working together from day one.

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Participation metrics

Monitor who engages, how often, and how deeply. Track completions, interaction depth, and session quality.

WeightedMultipliersCaps

Performance dashboards

Role-based views — real-time for operators, summaries for stakeholders, portfolio for executives.

Multi-objective missions with milestones

Campaign analytics

Compare mechanics, flows, and reward configs by performance. Find the best completion and conversion combinations.

Top Campaigns
1Summer Quiz94% compl.
2Loyalty Loop87% compl.
3Onboarding72% compl.

Funnel insights

See where users drop off by screen, mechanic, and session duration. Test interventions with before-and-after data.

72%completion
Auto-triggered when conditions are met

Cohort comparisons

Benchmark by segment, source, or campaign type. Compare how different audiences respond to the same mechanics.

87%Engagement
94%Completion
Real-time visibility into user journeys

Retention tracking

Configurable cohort windows — daily, weekly, monthly. Compare retention curves by campaign and segment.

52k events tracked
S
S
Program design

How Bricqs surfaces insights

Four capabilities that connect participation data to business outcomes.

01

Participation metrics

Track volume, completion rates, and quality by campaign, mechanic, and source in real time. See how deeply users engaged — scores, screens, time spent.

Teams establish clear engagement baselines and spot trends within hours of campaign launch.
02

Retention tracking

Measure return behavior with configurable cohort windows. Compare retention curves across campaigns and segments to find what creates lasting habits.

Programs optimized with retention data show measurably stronger long-term engagement than those optimized for volume alone.
03

Campaign analytics

Compare campaigns by participation depth, completion, retention, and conversion. Identify which mechanic and reward combinations drive the best outcomes.

Teams identify and replicate winning engagement patterns faster, reducing experimentation waste.
04

Performance dashboards

Role-appropriate views — real-time metrics for operators, weekly summaries for stakeholders, portfolio views for executives.

Operational decisions happen faster because the right data reaches the right people without manual report generation.

How analytics & insights works

From raw engagement events to business insight in a continuous loop.

01

Collect Engagement Data

Every interaction, completion, and reward claim flows into a unified pipeline. Data is enriched with context and available within seconds.

Quiz completed
Purchase
Referral sent
Check-in
02

Analyze & Segment

Break down participation by campaign, mechanic, cohort, and time window. Track completions, retention curves, and funnel drop-offs.

+250pts
Badgeunlocked
7-daystreak
Tier 2reached
03

Act on Insights

Use dashboards and alerts to identify winning mechanics, diagnose drop-offs, and measure business impact. Feed insights back into campaign design.

1Priya K.3,200
2Alex M.2,890
3You2,450
+47%retention
3.2xROI

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Reliable analytics at enterprise scale

Consistent data quality, accurate attribution, and reporting that scales under load.

Every engagement event is processed exactly once, attributed to the correct campaign and participant, and available for analysis within seconds — even during peak traffic events.

Consistent event models ensure identical structure regardless of source for reliable comparisons.
Data quality controls validate events, flag inconsistencies, and prevent duplicate counting.
Scalable pipeline handles burst traffic without degrading query performance or dashboards.

Outcomes & business impact

Connect engagement behavior to business results — retention lift, conversion, and revenue.

Retention lift compares engaged cohorts against control groups to quantify program impact.
Conversion by mechanic shows which engagement types most effectively drive purchases.
Value per engaged user calculates incremental revenue versus non-participants for clear ROI.

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

Ready to build with Analytics & Insights?

Launch quickly, automate confidently, and scale engagement without rebuilding core infrastructure.