SDRs were doing the qualification.
A six-step quiz now does it instead.
huisValue replaced its 30-minute discovery call with an in-app quiz and feedback flow. Sellers self-qualify, hand over richer data than a phone call ever produced, and only the right ones make it to a human.
Half the discovery calls were the wrong half.
Every signup triggered a 30-minute SDR call. Roughly half of those calls were with sellers who weren't ready to list for another six months — the SDRs were qualifying after the fact, not before.
The team also had no structured feedback loop: agents wanted to hear what almost-listers were stuck on, but the only data was rep notes scattered across a CRM.
A six-step quiz that scores intent and captures feedback.
Six taps replaces a thirty-minute call. The score routes high-intent sellers to a rep, and a follow-up feedback question captures what stalled the rest.
Six taps replace the discovery call.
Address, property type, condition, timeline, budget, and goal — six structured inputs that a phone call could rarely extract cleanly.
- Progressive scoringEach answer adjusts an intent score in real time. Sellers see their own listing-readiness rating at the end.
- Auto-routing on completionScore >= 70 books a slot with a senior agent. Score < 70 enters a nurture flow with a market-update sequence.
A one-question feedback form for everyone who doesn't book.
Sellers who exit without booking get a single open-text question: what's stopping you? The answer is tagged and routed to the agent team weekly.
- Tagged objectionsTop tags — price uncertainty, partner objection, market timing — surface to the agent dashboard within 24 hours.
- Replies tied to the leadWhen the seller comes back, the agent sees their last objection and opens with it.
What changed in one quarter.
The SDR funnel went from talking to everyone to talking to the right ones. Quiz output is now the most-used screen in the agent dashboard.
Wired into the existing onboarding step.
The quiz lives at /list/start in the huisValue app. Bricqs runs the scoring, the agent dashboard, and the feedback tagging — HubSpot stays the system of record for leads.
- Existing JWT
- HubSpot lead ID forwarded
- Per-question scoring rules
- Open-text auto-tagger (objection categories)
- Agent dashboard at /admin/feedback
- HubSpot upsert with score
- Slack ping on score >= 90
- Weekly objection digest email
- 1EmbedQuiz mounted in /list/start
Bricqs canvas embedded as a React component in the existing onboarding route. No new domain, no separate auth.
- 2IdentifyLead ID forwarded from HubSpot
On entry, the app passes the HubSpot lead ID. Bricqs upgrades the participant on completion with the score and answers.
- 3EventsEach answer scored in real time
Step events fire as the seller progresses. Score is computed in canvas rules and exposed on participant state.
- 4OutputsHubSpot upserted with score and tags
Score >= 70 routes the lead to a senior agent in HubSpot. Open-text feedback is tagged via Bricqs and posted weekly.
“Our agents stopped being a phone-screening service. They're back to selling.”
What they shipped next.
Once the first campaign was live, the same Bricqs primitives unlocked three follow-on plays in the next two quarters.
Post-listing NPS form
A two-question NPS form pinged 14 days after listing.
- Score plus an open-text reason
- Replies tagged into the same agent dashboard
- Promoter responses surfaced on the homepage
Buyer-side affordability quiz
A separate quiz for the buy-side audience on the same domain.
- Five questions on income, deposit, region
- Hands buyers a personalised price band
- Routes high-band buyers to a mortgage partner
Quarterly market sentiment survey
An opt-in survey to active and dormant sellers each quarter.
- Powers the public 'huis Index' report
- Drives press coverage and seller signups
- Auto-tagged answers feed the agent dashboard
Other teams shipping with Bricqs
Click a logo to see how a different team chose its primitives, wired its events, and shipped in days.
“We turned a chore into a leveling system. Gamers complete in one sitting what used to take three weeks of email nudges — and brands finally have profiles rich enough to spend on.”
Why teams don't rebuild this twice
Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.
Deploy once. Run everywhere.
Multiple deployment paths. One platform. Zero compromises.
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Drop into any app or site
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<script src="cdn.bricqs.io/v2" />
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data-mode="modal" />Full control, native feel
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Built for teams driving continuous engagement
Bricqs is for teams building engagement systems, not running one-off campaigns.
Lead Capture & Conversion
Spin, quiz, instant rewards to capture and qualify users
Retention & Habit Building
Daily challenges, streaks, and milestones that keep users coming back
Product Engagement
Onboarding flows, feature discovery, and usage nudges
Campaign Launches & Events
Time-bound campaigns, launches, and live activations
Loyalty & Rewards Programs
Points, tiers, reward catalogs, and repeat engagement systems
Community Engagement
Participation loops, contributions, and gamified group actions
If engagement matters after day one, you need a system.
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