They binned the popup.
The quiz now drives half the list.
A personality quiz on a standalone Bricqs microsite scores style preferences, then unlocks a personalised spin-to-win reward at the finish line. Email and SMS opt-ins are captured at the right moment, not the door.
A 0.4% popup that gave away the same coupon to everyone.
The exit-intent newsletter popup converted at 0.4%. The 10%-off coupon was static, attribution was guesswork, and the list filled with low-intent emails who unsubscribed at the first send.
The lifecycle team wanted a flow that did three jobs at once — capture the email, qualify the shopper, and hand back something the shopper actually wanted. A static popup couldn't.
Quiz to qualify, spin to reward.
A six-question style quiz scores the shopper into one of four personas, then unlocks a spin where every slice is a real Urban Outfit reward.
Six questions that double as zero-party data.
Style, fit, occasion, season — six taps that segment the shopper better than ten years of behavioural pixels.
- Four scoring bucketsEditorial, Streetwear, Workwear, Studio. Each persona maps to a different downstream flow.
- Email captured at the result, not the doorShoppers see their persona before being asked. Opt-in rate jumps from 0.4% to 27%.
Six slices, every slice a real reward.
Free shipping, 10/15/20% off, a free hat, or a 1-of-50 mystery drop. No fake near-miss slices, no dummy prizes.
- Reward inventory tied to SKUsMystery drop slice is capped at 50 codes. Bricqs handles the inventory and stops issuing once depleted.
- Code on screen, code in inboxSingle-use code revealed instantly. Same code emailed for retrieval and warehoused in CRM.
What changed in 60 days.
The popup was gone within a week. The quiz microsite became the largest single source of email and SMS opt-ins.
A standalone microsite that hands back zero-party data.
Bricqs hosts uo.style/quiz on its own domain. The lifecycle team owns the canvas; engineering only configures two webhooks — one to Klaviyo, one to Shopify for code issuance.
- No app embed
- Anonymous → email step
- Persona scoring rules in canvas
- Spin slice inventory caps
- Single-use code wallet
- Klaviyo profile webhook
- Shopify discount-code mint
- Segment events for attribution
- 1HostedMicrosite on uo.style/quiz
Bricqs hosts the quiz, persona screen, spin, and reward step as a single canvas. Nothing to deploy on Urban Outfit's stack.
- 2IdentifyAnonymous visit until the email step
Bricqs stamps an anonymous participant on landing. Email/SMS captured at the persona reveal upgrades the participant in place.
- 3EventsPersona + spin outcome fired as events
Each step writes a Bricqs event. The quiz scoring rules live in the canvas config, not in code.
- 4OutputsKlaviyo profile + Shopify code via webhook
Persona, code, and opt-in flags flow into Klaviyo within 200ms. Shopify discount codes are minted on the spin event.
“Half our list is now people who told us their style before we ever sent them a thing. The first email isn't a discount — it's a fit.”
What they shipped next.
Once the first campaign was live, the same Bricqs primitives unlocked three follow-on plays in the next two quarters.
Black Friday scratch microsite
A scratch-to-reveal landing page during the BFCM window.
- Reveal-driven dwell beats popup banners
- Reused the quiz personas for prize routing
- Top prize gated on email + SMS opt-in
Insider tier for repeat customers
Quiz personas roll into a soft loyalty tier visible at checkout.
- Studio tier unlocks early-access drops
- Streetwear tier gets capsule restock pings
- Tier label rendered in cart and order email
Refer-a-friend with persona match
Referral codes carry the inviter's persona to skip the friend's quiz.
- Friend lands on a persona-matched home page
- Both sides earn a 15% reward on conversion
- Tracked entirely on the microsite, no app needed
Other teams shipping with Bricqs
Click a logo to see how a different team chose its primitives, wired its events, and shipped in days.
“We turned a chore into a leveling system. Gamers complete in one sitting what used to take three weeks of email nudges — and brands finally have profiles rich enough to spend on.”
Why teams don't rebuild this twice
Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.
Deploy once. Run everywhere.
Multiple deployment paths. One platform. Zero compromises.
Branded campaign pages
Custom domains, SSL, SEO-ready. Launch standalone experiences in minutes.
Headless & flexible
OpenAPI 3.0, webhooks, real-time events. Build anything custom.
Drop into any app or site
One snippet. Widgets or modals — adapts to your platform.
<script src="cdn.bricqs.io/v2" />
<div
data-bricqs="campaign-id"
data-mode="modal" />Full control, native feel
Build deeply integrated experiences that feel native to your app.
Built for teams driving continuous engagement
Bricqs is for teams building engagement systems, not running one-off campaigns.
Lead Capture & Conversion
Spin, quiz, instant rewards to capture and qualify users
Retention & Habit Building
Daily challenges, streaks, and milestones that keep users coming back
Product Engagement
Onboarding flows, feature discovery, and usage nudges
Campaign Launches & Events
Time-bound campaigns, launches, and live activations
Loyalty & Rewards Programs
Points, tiers, reward catalogs, and repeat engagement systems
Community Engagement
Participation loops, contributions, and gamified group actions
If engagement matters after day one, you need a system.
Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.