They sold supplements.
Now they run a wellness habit.
Habits launched a standalone wellness microsite with a 30-day challenge: hydrate, move, sleep, log. Daily activities, challenge rewards, and a public leaderboard turned a one-shot purchase into a routine.
A loyalty stack built around discounts, not behaviour.
Habits had grown on D2C supplements and a points-for-purchases loyalty stack. Margins were under pressure: every retention play was a discount, and the customer base had learned to wait for the next sale.
The team wanted a wellness narrative that pulled customers in for reasons that weren't price — daily routines, public progress, and rewards earned through behaviour. The existing app shell was too transactional; a separate microsite was the right venue.
A 30-day challenge, four daily activities, one tier ladder.
Daily activities feed challenge progress, challenge progress feeds the leaderboard, and the leaderboard feeds the tier ladder — the whole loop sits on a single Bricqs canvas.
30 days, four activities, one habit.
Hydrate, move, sleep, log. Each activity is a one-tap log with optional integrations — Apple Health for steps, the Habits app for sleep.
- Designed by the coach teamCoaches author the challenge with rules, milestones, and rewards in the Bricqs admin. No engineering required.
- Streak-aware milestonesHit 7, 14, and 30 days for stacked rewards. The 30-day badge is the centrepiece of the share card.
Rewards that swap discounts for proof.
Finishing the challenge unlocks a tier upgrade, a branded shaker, and free shipping for 60 days. Rewards are inventory-tracked and capped per tier.
- Earned, not discountedMembers earn the same value the discount used to give — but only after seven days of behaviour. AOV climbs because they shop after the habit lands.
- Inventory-awareBricqs tracks the reward inventory and stops issuing once depleted. No over-issuance, no surprise budget overruns.
Public leaderboard, private tier ladder.
A public leaderboard surfaces the most consistent members each week. Behind the scenes, the same scores roll into a four-rung tier with shopping perks.
- Weekly + season viewsWeekly drives short-term action. Season totals make the long tail feel they're building toward something.
- Tier perks visible at checkoutGold gets free shipping and early access. Tier label rendered on the product page and order confirmation email.
What changed across the first season.
The microsite ran for 90 days with the coach team owning content. Members who finished a challenge spent twice as much per order as the rest of the base.
A microsite that talks to Shopify, the app, and Klaviyo.
Bricqs hosts the wellness microsite on its own domain. Shopify customer IDs flow through optional SSO, daily logging events come from the Habits mobile app, and rewards land in Klaviyo + Shopify within seconds.
- Shopify SSO (optional)
- Apple Health for steps
- Streak-aware milestone rules
- Reward inventory caps per tier
- Public leaderboard with weekly + season views
- Klaviyo profile webhook
- Shopify discount-code mint
- Coach CMS authors challenges via Bricqs admin
- 1HostedMicrosite at habits.live/30-day
Bricqs hosts the challenge canvas, leaderboard, and tier wall as a single microsite. No redeploy on Habits' Shopify theme.
- 2IdentifyShopify SSO, anonymous fallback
Logged-in Shopify customers SSO into the microsite via signed token. Anonymous visitors join with email and upgrade on first reward claim.
- 3EventsDaily activity logs from app + microsite
The Habits mobile app forwards hydrate / move / sleep / log events. The microsite captures the same events for users without the app.
- 4OutputsKlaviyo + Shopify reward webhooks
Tier upgrades push to Klaviyo profile attributes. Reward unlocks mint Shopify discount codes and free-shipping rules within 200ms.
“We stopped trading margin for retention. The challenge does the retention, the tier does the margin.”
What they shipped next.
Once the first campaign was live, the same Bricqs primitives unlocked three follow-on plays in the next two quarters.
Daily logging streak
A streak that increments for any of the four daily activities.
- Visible on every page of the microsite
- 7-day streak unlocks a coach AMA
- Resets are forgiven once per month
Personal-protocol quiz
An eight-question quiz that recommends the next challenge and stack.
- Routes members into the right challenge variant
- Bundles a starter pack at checkout
- Doubles email opt-in vs. flat-form
Pair-up referral
Members can pair with a friend to share a challenge bracket.
- Both sides earn streak bonuses
- Brackets show on the leaderboard
- Top brackets featured in the weekly digest
Other teams shipping with Bricqs
Click a logo to see how a different team chose its primitives, wired its events, and shipped in days.
“We turned a chore into a leveling system. Gamers complete in one sitting what used to take three weeks of email nudges — and brands finally have profiles rich enough to spend on.”
Why teams don't rebuild this twice
Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.
Deploy once. Run everywhere.
Multiple deployment paths. One platform. Zero compromises.
Branded campaign pages
Custom domains, SSL, SEO-ready. Launch standalone experiences in minutes.
Headless & flexible
OpenAPI 3.0, webhooks, real-time events. Build anything custom.
Drop into any app or site
One snippet. Widgets or modals — adapts to your platform.
<script src="cdn.bricqs.io/v2" />
<div
data-bricqs="campaign-id"
data-mode="modal" />Full control, native feel
Build deeply integrated experiences that feel native to your app.
Built for teams driving continuous engagement
Bricqs is for teams building engagement systems, not running one-off campaigns.
Lead Capture & Conversion
Spin, quiz, instant rewards to capture and qualify users
Retention & Habit Building
Daily challenges, streaks, and milestones that keep users coming back
Product Engagement
Onboarding flows, feature discovery, and usage nudges
Campaign Launches & Events
Time-bound campaigns, launches, and live activations
Loyalty & Rewards Programs
Points, tiers, reward catalogs, and repeat engagement systems
Community Engagement
Participation loops, contributions, and gamified group actions
If engagement matters after day one, you need a system.
Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.