Topic

Challenges & Missions

Multi-step journeys, objectives, rewards, and timelines that finish.

Core guides

Practical playbooks

Working manuals on each topic. Definition, mechanics, KPIs, examples, and templates you can ship.

Multi-step journeys with objectives, milestones, and a completion reward.

First-week activation flows that lift day-7 retention.

Verbs, thresholds, and ordering of steps users actually finish.

Stack rewards across step 1, mid, and completion.

7-day, 21-day, 30-day, season-long. Pick the window that fits the goal.

Festivals, launches, sports seasons, retail peaks.

Working challenge campaign patterns by category.

Healthy ranges and what to do when each one slips.

Use these guides as the strategy layer, then build with Bricqs.