Topic
Journeys & Behavior Design
Long-form essays on the psychology and design of multi-step engagement.
Deep dives and essays
Long-form thinking
Longer reads on the why behind the practice.
From Campaigns to Journeys: How Gamified Engagement Changes Customer Marketing
Campaign thinking has a short lifecycle. Journey thinking compounds value over weeks and months. How to structure multi-week engagement journeys that retain users.
Read essayWhy Gamification Actually Works: Five Forces Behind Engagement
Five well-studied psychological forces decide whether your challenges, rewards, and progression systems hold attention. The research, the design moves that use them well, and the line between helpful and manipulative.
Read essayReady to turn ideas into engagement?
Use these guides as the strategy layer, then build with Bricqs.