Survey rewards that pay people for finishing
People finish your survey. Right after, they get points, a voucher, or both, and the right email lands in their inbox. Bricqs does this with the survey tool you already run (Alchemer, SurveyMonkey, Typeform, Google Forms, Qualtrics) or with its own built-in survey. There is no engineering project to start.
Key takeaways
Quick read- Survey rewards work with any survey tool you already run, or with the Bricqs native survey.
- Award points and vouchers automatically the moment someone completes a survey.
- Send the right email at each step, from registration confirmed to the voucher with its code.
- Group people into segments so your follow-up campaigns reach the right list.
- Start without an engineering project. Add a link or a webhook, or use the built-in survey.
Definition
What survey rewards are
Survey incentives turn a finished survey into a small win. Someone completes the survey, and points or a voucher land straight away. It lifts completion rates and gives people a reason to answer honestly, all the way to the last question.
Plain definition
Survey rewards are points, vouchers, or other rewards granted when a participant completes a survey. Bricqs records each completion once, runs your reward rules, and sends the follow-up email. The survey can be one you built in Bricqs or one you run in an external tool.
Who runs this
Marketing, CRM, research, and lifecycle teams that run surveys and want a reward attached. A marketer can set the whole thing up. External surveys need one link or one webhook, which most tools support from their own settings.
How it differs from adjacent mechanics
- vs a plain survey. A plain survey collects answers and stops there. Survey rewards add points or a voucher on completion, plus the emails and segments that follow.
- vs a raffle at the end. A raffle gives a chance to win later. Survey rewards can give a reward right away, or let people collect points and redeem them from a catalogue.
- vs a discount code in the thank-you page. A shared code can leak and get reused. Bricqs pulls a unique code from an inventory and enforces per-person and total limits.
- vs a quiz campaign. A quiz is built to capture leads and segment them. A survey is built to gather answers. Both can carry rewards, and both can run in Bricqs.
The simple loop
How survey rewards work
Four steps, and most of them run on their own once you set the rules. Here is the loop from the moment someone reaches the last question.
Someone finishes the survey
A participant answers the last question in your survey tool, or in the Bricqs native survey.
Bricqs records the completion
The finish is recorded as a survey completed moment, and it is counted once. A reload or a repeat message does not count twice.
Your rules award the reward
A rule adds points, grants a voucher, or does both. You decide the amounts, the reward, and the limits.
An email goes out
The participant gets the right message for that step, such as points added or a voucher with its code.
Your tool or ours
Use your survey tool, or ours
You have two starting points. Build the survey in Bricqs, where nothing needs connecting, or keep the tool you already use and let Bricqs hear about completions. Both end in the same reward loop.
Plain definition
The Bricqs native survey is built into the platform. You create it, share one link, and completions flow straight into the reward loop. Nothing to connect, nothing to maintain between two systems.
Who runs this
Keep an external tool when your team already lives in it or your surveys are set up there. You connect it once with a redirect link or a webhook, and your existing survey keeps working as it is.
Add an end-of-survey redirect to a Bricqs link, or point an Alchemer webhook at Bricqs.
Alchemer rewards fire on completion. Redirect works well here because Alchemer supports end-of-survey URLs.
Set a redirect at the end of the survey to a Bricqs link, or send a SurveyMonkey webhook to Bricqs.
SurveyMonkey rewards land as soon as someone finishes. Redirect is the simplest route for most accounts.
Use a Typeform ending redirect to a Bricqs link, or connect a Typeform webhook.
Typeform incentive granted on completion, with the code shown on the next screen or sent by email.
Google Forms has no built-in redirect or webhook, so connect it with a short Apps Script or a connector like Zapier or Make that posts to Bricqs when a response comes in.
Google Forms rewards still work through that connector, even though the form itself has no redirect option.
Add an end-of-survey redirect to a Bricqs link, or send a Qualtrics webhook on completion.
Qualtrics rewards fit either route. Pick redirect for the least setup, webhook when a redirect is not available.
Build the survey in Bricqs. There is no link or webhook to add.
Completing it records the same survey completed moment, so points, vouchers, and emails all work the same way.
Two ways to connect
Redirect link or webhook
For an external survey, Bricqs needs to hear that someone finished. There are two ways to do that, and the right one depends on what your survey tool supports.
| Redirect link | Webhook | |
|---|---|---|
| What happens | At the end of the survey, the participant lands on a Bricqs link that records the completion. | The survey tool sends Bricqs a message the moment someone finishes. |
| Pick it when | Your tool can redirect at the end (Alchemer, SurveyMonkey, Typeform, Qualtrics). | Your tool supports webhooks, or it cannot redirect at the end (Google Forms). |
| Participant sees | A short hop to a Bricqs page, then their reward. | Nothing extra. The handoff happens in the background. |
| Counted once | Yes. A signed token ties the visit to that person and survey, so a reload does not award twice. | Yes. A repeated message does not award twice. |
https://api.bricqs.co/api/v1/ingest/return/{source_code}?pt=<token>Set this as the redirect at the end of your survey. Bricqs checks the signed token, ties it to the participant and that survey, and records the completion once.
{
"response_id": "resp_8fa21c",
"status": "complete",
"participant": {
"email": "maria@example.com"
}
}When the survey tool supports webhooks, it posts a message like this to your survey source. Bricqs verifies it and records the completion. The exact fields depend on your tool.
Which route fits your tool?
Match your survey tool to a connection route in one scan.
- 01IfYour tool can redirect at the end of a survey (Alchemer, SurveyMonkey, Typeform)→Start withUse a redirect link
- 02IfYour tool can post a webhook on completion, or reach one through a connector (Qualtrics, or Google Forms via Zapier or Apps Script)→Start withUse a webhook
- 03IfYou want the least setup and full control in one place→Start withUse the Bricqs native survey
Points and rewards
Award points, vouchers, or both
Once a completion is recorded, you decide what the person gets. Give a reward right away, or let people collect points and redeem them from a catalogue.
Points on completion
Add points to the participant's balance when the survey is recorded as complete. The award is counted once, even on a repeat message.
A reward right away
Grant a voucher or reward directly on completion, so people get it the moment they finish.
Collect points and redeem
Publish a rewards catalogue where participants spend the points they have collected on the reward they want.
Real codes and limits
Voucher codes come from an inventory you upload or generate. Per-person and total limits are enforced, so you stay in control.
{
"moment": "survey_completed",
"source": "customer-satisfaction-2026",
"participant_id": "p_5521",
"counted_once": true
}Fields are shown for illustration. The important part is counted_once: a reload or a repeat message will not grant the reward a second time.
Emails and broadcasts
Invite, then keep people posted
Email carries the whole campaign. You invite people to the survey, then automatic messages go out as each step happens.
- Invite your audience with a broadcast email that points to the survey link.
- Send a registration confirmation so people know they are in and their answers were received.
- Let people know when points are added, so the reward feels immediate.
- Deliver the voucher or reward email with its code, on top of showing the code on screen.
Step emails run on email templates and notification rules, so you set the content once and it sends itself.
Participant segments
Group people for follow-up
People are grouped into segments by rules, so your next campaign reaches the right list without a manual export.
- A completed-survey segment holds everyone who finished, ready for a thank-you or a related offer.
- A reward-eligible segment holds people who have earned enough to claim, so you can nudge them.
- A claimed segment holds people who already took their reward, so you do not message them again.
Segment membership refreshes automatically on a schedule, about every ten minutes, so it is not instant. Plan a short buffer before a follow-up send.
Knowing who is who
Link answers to a person
You choose how much identity you need. Reward people anonymously, or tie each completion to a real person.
Email at registration
Collect an email when someone registers, and the survey activity links to that person.
One-time passcode
Turn on OTP when you want stronger proof that the person is who they say they are.
Open participation
Prefer no login? Open, anonymous participation works too, with rewards still counted once.
A worked example
A survey that pays real rewards
Here is a full setup for a customer satisfaction survey that pays 100 points and a 10 EUR voucher. Every step is something a marketer can do.
Build it with Bricqs
Build this with Bricqs
Bricqs runs the survey, records each completion once, awards points and vouchers, and sends the step emails. Connect an external survey with a link or a webhook, or build one in Bricqs. Most setups go live in a day.
Reward types, code inventory, claim limits, and how to keep liability under control.
Earn rules, a spend menu, and a catalogue where people redeem points for rewards.
Build surveys, quizzes, and reward rules without an engineering project.
Frequently asked
Survey rewards questions
Q01Which survey tools work with survey rewards?
You can reward completions from Alchemer, SurveyMonkey, Typeform, Google Forms, and Qualtrics. You connect each one with a redirect link or a webhook so Bricqs hears about a completion. Bricqs also has its own built-in survey, so you can skip the connection step entirely.
Q02Do participants need an account to get a reward?
No. Open, no-login participation works out of the box. You can also collect an email at registration so the completion links to a person, and turn on a one-time passcode (OTP) when you want stronger proof of identity.
Q03How are points awarded when someone completes a survey?
A rule watches for a recorded survey completion and adds points to that participant's balance. The award is idempotent, so a repeat message or a page reload does not add the points twice.
Q04Can I use my own voucher codes?
Yes. Voucher codes come from an inventory you upload, or Bricqs can generate them for you. Per-participant claim limits and total inventory limits are enforced. When someone earns a voucher, the code shows on screen and can also go out by email.
Q05Redirect or webhook, which should I pick for SurveyMonkey rewards?
Pick a redirect link when your tool can send the participant to a link at the end of the survey. Alchemer, SurveyMonkey, and Typeform all support an end-of-survey redirect. Pick a webhook when your tool can post to Bricqs on completion, which also works when there is no redirect option.
Q06Can I use my existing Alchemer or Typeform survey?
Yes. You keep the survey you already built. You add a redirect link at the end, or point a webhook at Bricqs. There is no need to rebuild the questions or move the survey.
Q07Is a completion counted only once, so no double rewards?
Yes. Duplicate protection is built in. If someone reloads the end page or the survey tool sends the same message twice, the completion still counts once and the reward is granted once.
Q08What emails can I send around a survey?
You can invite people with a broadcast email. After that, automatic step emails go out as things happen: a registration confirmation, a note when points are added, and the voucher or reward email with the code. These run on email templates and notification rules.
Q09How do participant segments work for follow-up?
People are grouped by rules into segments such as completed-survey, reward-eligible, and claimed. Membership refreshes automatically on a schedule, about every ten minutes, so it is not instant. You then run follow-up campaigns to the right segment.
Q10Can I start survey rewards without developers?
Yes. The Bricqs native survey needs nothing to connect, so a marketer can build and reward it alone. For an external survey you add one redirect link or a single webhook, which most survey tools support from their own settings.
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