BricqsBricqs
Product Engagement

Loyalty That Goes Beyond Points

Reward repeat engagement with tiers, points, and perks

Build multi-tier loyalty programs with points economies, milestone bonuses, and VIP perks that make switching costs real. Reward the behaviours that matter most to your business.

Loyalty Tiers

Bronze0–499
Silver500–1,499
Gold1,500–4,999
Platinum5,000+
To Platinum47%

Available Points

4,280

Lifetime:12,840

Rewards

Free Shipping500 pts
20% Off Coupon1,000 pts
VIP Access2,500 pts
The Problem

Why traditional loyalty programs fail to retain

Points-for-purchases programs feel transactional, not relational. Customers game them or ignore them.

Points-only programs create transactional relationships where users game the system for discounts and leave when a competitor offers more.
Flat loyalty structures treat a first-time buyer the same as a five-year customer, providing no incentive for deepening engagement.
High churn rates mean companies spend 5-7x more on reacquisition than they would on retention mechanics that actually work.
Loyalty data is siloed from product analytics, making it impossible to connect loyalty status with user behaviour and lifetime value.
Most programs offer generic rewards that don't align with what individual users actually value, leading to low redemption rates.
Program design

How Bricqs solves it

Built-in capabilities that make loyalty & retention successful.

01

Multi-Tier Progression

Design Bronze, Silver, Gold, and Platinum tiers with escalating benefits. Tier qualification can be based on points, purchase volume, engagement frequency, or custom metrics. Automatic upgrades and grace-period downgrades keep users motivated.

Users in the second tier spend 2.3x more than untiered users
02

Flexible Points Economy

Award points for purchases, engagement, referrals, reviews, and social actions. Configure earn rates, bonus multipliers, and expiration rules. Points can be redeemed for discounts, products, experiences, or partner rewards.

35% higher repeat purchase rate for points-earning customers
03

Milestone Bonuses

Celebrate tenure anniversaries, spending milestones, and engagement achievements with surprise bonus rewards. Milestone moments create memorable brand touchpoints that strengthen emotional loyalty.

Milestone recipients have 45% lower churn rate in the following quarter
04

VIP Perks and Exclusivity

Top-tier members unlock exclusive benefits: early access, priority support, members-only content, and partner perks. Scarcity and exclusivity make high tiers aspirational for the entire user base.

VIP members have 4.2x higher NPS and 60% higher referral rate

Three steps to launch

From setup to live engagement in minutes.

01

Earn

Users earn points through purchases, engagement, and social actions. Every qualifying interaction credits their loyalty ledger in real time.

Bonus multiplier events and challenges accelerate earning.

02

Progress

As points accumulate, users advance through loyalty tiers. Each tier unlocks new benefits and higher earn rates.

Progress toward the next tier is always visible.

03

Redeem

Users spend points on rewards from a curated catalog: discounts, products, experiences, or charity donations.

Exclusive VIP rewards are visible but locked, creating aspiration.

Example scenarios

How teams use loyalty & retention

E-Commerce

E-Commerce Tiered Loyalty

An online retailer runs a four-tier loyalty program where each tier unlocks better shipping, return, and discount benefits. Double-points events during slow seasons drive revenue.

01

Define Tiers

Four levels from Bronze to Platinum

Tier Structure

Platinum8x
Gold4x
Silver2x
Bronze1x

12-month rolling window

02

Earn Points

Every dollar spent earns tier-multiplied points

Points Earned

1,240

lifetime points

Multiplier1.5x Gold
Next tier760 pts away
03

Progress Dashboard

Visual tracker shows next tier progress

Tier Progress

62%

to
Platinum

Gold

current

$760

to next

04

Double Points

Seasonal events boost earning 2x-4x

Spring Event

03

d

18

h

Gold members earn 3x this week
05

Rewards Catalog

Redeem points for discounts and exclusives

Redeem

Free shipping500
15% off1,000
VIP access5,000
23% redemption rate

Key Capabilities

Four-tier automatic qualification rulesDouble-points seasonal event triggersTier-based shipping and return perks
Use this section to understand the kinds of programs teams launch with this use case.
Platform Features

Everything you need for loyalty & retention

Purpose-built tools that make launching and scaling loyalty & retention simple.

Multi-tier loyalty program builder
Configurable points earn rules and multipliers
Reward catalog with multiple redemption types
Automatic tier qualification and grace periods
Milestone bonus triggers and surprise rewards
Points expiration and balance management
Partner reward integration
Loyalty analytics and cohort reporting

Loyalty Tiers

Bronze0–499
Silver500–1,499
Gold1,500–4,999
Platinum5,000+
To Platinum47%

Available Points

4,280

Lifetime:12,840

Rewards

Free Shipping500 pts
20% Off Coupon1,000 pts
VIP Access2,500 pts

Frequently asked questions

How do you prevent points inflation and keep the loyalty economy sustainable?

Bricqs provides points expiration rules, earn-rate caps, and redemption analytics that help you balance issuance and redemption. You can model different scenarios before launch and adjust earn rates dynamically based on program economics.

Can loyalty data integrate with our existing CRM and CDP?

Yes. Bricqs exposes loyalty events (points earned, tier changes, redemptions) via webhooks and REST API. Pre-built integrations are available for major CRMs, and all loyalty data can be exported for analysis in your data warehouse.

How long does it take to launch a loyalty program with Bricqs?

A basic points-and-tiers program can be configured and launched within a day using the visual builder. More complex programs with custom earn rules, partner rewards, and tier logic typically take one to two weeks including testing.

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed