Run Cricket Campaigns That Engage Your Audience, for Any Brand
FMCG, e-commerce, fintech, telecom, and D2C brands use Bricqs to run cricket-themed predictions, quizzes, contests, and loyalty programs during IPL and the wider cricket calendar. This is brand marketing and creative engagement, not a regulated fantasy gaming offering. Sports leagues, broadcasters, and franchises use it too, but the primary audience is brand marketers who want cricket to drive measurable engagement for their brand.
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How cricket and ipl engagement campaigns work
Before the match
Fans submit predictions, pick captains, vote on lineup choices, and complete pre-match trivia. Push notifications build anticipation. The pre-match window is a 24-hour engagement surface that most teams underuse.
During the match
Live predictions update with every ball or over. Polls run during drinks breaks and innings transitions. Real-time leaderboards refresh as the match unfolds. Contest scoring is idempotent so feed retries and decision corrections do not corrupt the prize allocation.
After the match
Results are scored, leaderboards close, prizes are claimed through the built-in claim modal, and post-match trivia opens for one more engagement loop. Next match's prediction window opens immediately so the cycle continues.
What you can build
Each capability works standalone or combines with others for compound impact.
Cricket predictions branded to your campaign.
Run predict-and-win campaigns where users pick the match winner, the over total, the powerplay score, or the captain. Each prediction is opt-in, branded with your campaign creative, and produces a first-party participant record your CRM team can re-target later. The same mechanic works for FMCG promo, e-commerce app engagement, fintech onboarding hooks, and brand activation.
Live polls and quizzes during the broadcast window.
Use the slow moments (drinks breaks, innings change, ad slots) for brand-branded polls (who will win the match, who will hit the most sixes) and quick trivia (player stats, brand-relevant cricket facts). Attention is already on the match. Your brand turns passive viewing into a participation moment.
Captain picks and lineup polls without fantasy gaming exposure.
Let your campaign audience pick the captain, the man of the match, or the playing XI before each match. Score the picks against the actual result. No entry fees, no prize money tied to draft outcomes. The mechanic taps into the same emotion as fantasy gaming but stays on the brand marketing side of the line, so your legal team stays comfortable.
Season-long brand programs with reliable prize payouts.
Run a season-long brand campaign with weekly leaderboards, tier progression, and a season-end prize pool. The contest engine handles fraud detection (velocity checks, rank-jump auto-disqualify), prize budget caps that auto-stop payout when liability is hit, and idempotent scoring so duplicate facts never double-pay. A real prize campaign your CFO and legal team trust.
How teams use cricket and ipl engagement campaigns
Real campaigns across industries, each one showing the outcome, not just the setup.
FMCG Brand IPL Predict-and-Win
A beverage, snack, or QSR brand runs a season-long predict-and-win campaign during IPL. Audience predicts match outcomes on the brand's microsite or in-app, wins branded coupon rewards, and the brand ends the season with a clean opt-in audience cohort tied to their CRM. Engagement is creative and brand-led, not a fantasy gaming product.
Everything you need
When to use cricket and ipl engagement campaigns
Great fit when
Not ideal when
Ready to build cricket and ipl engagement campaigns?
Launch your first engagement in minutes. No code required.
Cricket is a marketing channel, not just a sport
For brand marketers in India, cricket is the most consequential cultural event of the year.
IPL alone reaches hundreds of millions of viewers across linear TV, streaming, and second screens. Sponsor budgets for IPL exceed those for most other media moments combined. And yet, most of that spend goes into impressions and pre-roll inventory that produce no first-party data the brand team can act on after the season ends.
Cricket engagement campaigns close that gap.
A predict-and-win campaign branded with your creative produces a clean cohort of opted-in users. A cricket-themed in-app quiz produces a participant record tied to your CRM. A captain-pick contest produces a season-long engaged audience the brand team can re-target after the final.
The mechanic taps into the same fan emotion as fantasy gaming, the I-know-cricket-better-than-you instinct, but stays on the brand marketing side of the line.
No entry fees, no prize money tied to draft outcomes, no regulatory gaming exposure. Your legal team is comfortable. Your CFO trusts the prize pool because the contest engine has anti-fraud and budget caps. Your CRM team ends the season with first-party data instead of an impression report.
Sports teams, broadcasters, and leagues run the same playbook in a different shape, owned by the team rather than a sponsor brand.
The product is the same. The primary audience for this use case is the brand marketer.