BricqsBricqs
Engagement

Make Your Brand Unforgettable

Replace passive ads with interactive experiences that audiences remember. Personality quizzes, brand trivia, and gamified storytelling create emotional connections that static content never can.

Campaign Builder

Welcome Screen
Quiz Screen
Reward Screen

Active Campaigns

Summer Quiz ChallengeLive
Product Launch SpinLive
Brand TriviaDraft

Ready to embed

<bricqs-campaign id="summer-quiz" />
How it works

How brand engagement work

Campaign Setup
Configure in minutes
1
Target audience
2
Reward mechanics
3
Distribution channels
Step 01

Create

Build interactive brand experiences in the visual campaign builder: personality quizzes, trivia games, spin wheels, scratch cards, or multi-screen story campaigns. No code required.

Live
Campaign Active
Progress
Step 2 of 365%
Activity
Completed847
In progress312
Step 02

Distribute

Publish as a standalone microsite, embed in your website, or share via social media and email campaigns. QR codes connect offline media like packaging and print ads to the digital experience.

Results
Campaign performing
2.4K
+340%
Participants
68%
+12%
Completion
24%
+8.5%
Conversion
Step 03

Measure

Track every interaction: time spent, completion rate, share rate, and downstream conversions. A/B test different creative approaches and optimize for engagement depth.

Capabilities

What you can build

Each capability works standalone or combines with others for compound impact.

01

Interactive Brand Quizzes

Create personality quizzes, product finders, and brand trivia that audiences actually want to engage with. Quiz results double as personalised product recommendations and shareable content.

Tracking

2.4K
+12%
Active
847
+8%
Completed
Step 1
Step 2
Step 3
Average 3.2 minutes of active brand engagement per participant
02

Gamified Brand Storytelling

Tell your brand story through interactive missions, unlockable content, and achievement-based exploration. Users discover brand values and product benefits through play rather than passive consumption.

Rewards

Unlocked
25% OFF
Next purchase
Auto-deliveredSAVE25
72% of participants can recall three or more brand messages after a gamified campaign
03

Zero-Party Data Collection

Every quiz answer, preference selection, and game interaction generates zero-party data. Users willingly share preferences because the interaction provides value in return.

Leaderboard

1
Top User2,450
2
Runner Up2,180
3
You1,920
10x more preference data collected versus traditional survey methods
04

Measurable Brand Lift

Track engagement depth, completion rates, sharing behaviour, and post-campaign conversion. Connect brand awareness activities directly to downstream purchase behaviour through integrated analytics.

Progress

Step 1Done
Step 2Done
Step 3Next
Measurable brand lift of 15-25 points in aided recall after gamified campaigns
Proven playbooks

How teams use brand engagement

Real campaigns across industries, each one showing the outcome, not just the setup.

Consumer Goods
Consumer Brand Personality Quiz
What's your morning routine?
Q2 of 540%
Coffee first, always
Workout then breakfast
Straight to work
Slow and mindful
Start Campaign
Consumer Goods

Consumer Brand Personality Quiz

A snack brand creates a 'What's Your Flavour Personality?' quiz tied to their product range. Results generate shareable cards and personalised product recommendations with discount codes.

Key capabilities
Personality result to product mappingDynamic discount code generationShareable result card with branding
Try this campaign
Built in

Everything you need

Visual campaign builder with 20+ game typesPersonality quiz and product finder templatesBrand trivia with image and video questionsShareable result cards with dynamic brandingZero-party data capture and preference profilingQR code distribution for print and packagingEmbed widget for website integrationBrand lift measurement and engagement analytics
Is this right for you?

When to use brand engagement

Great fit when

You want to collect zero-party data while entertaining users
Product discovery is a key challenge for your customers
You need interactive content for social, email, or in-store
Brand awareness campaigns need measurable engagement metrics
-

Not ideal when

-
You need direct sales conversions, not brand awareness
-
Your audience doesn't engage with interactive content
-
You have no distribution channel to drive campaign traffic
-
You're in a regulated industry where interactive content is restricted

Ready to build brand engagement?

Launch your first engagement in minutes. No code required.

Deep Dive

Interactive campaigns capture 6x more zero-party data than forms

15-25Zero-party data points captured per quiz completion vs 3-5 from forms
1
The Problem

Every brand knows it needs first-party data as third-party cookies disappear.

Most respond by adding more form fields, longer sign-up flows, progressive profiling, gated content. The result is higher friction, lower conversion, and data that customers provide reluctantly and often inaccurately. Interactive campaigns offer a structural alternative: users voluntarily provide preference data as a natural byproduct of participation.

2
The System

When a user completes a personality quiz (‘What type of coffee drinker are you?’), they reveal taste preferences, price sensitivity, purchase frequency, and lifestyle indicators, all through an experience they chose to engage with.

The data is more accurate because it is self-reported in a context where the user is genuinely expressing their preferences, not filling out a form to access something. A well-designed brand quiz captures 15-25 data points per completion compared to 3-5 from a typical lead form.

3
The Result

The brand lift effect compounds this advantage.

Users who complete an interactive brand experience show 23% higher brand recall at 30 days compared to users who viewed equivalent static content. The combination of higher data quality, more data points per interaction, and stronger brand recall means that interactive campaigns are not just more engaging, they are fundamentally more efficient as a marketing investment, even before considering conversion rate improvements.

Frequently asked questions